SEO Case Studies — Real SEO Campaign Examples by Ahtasham Sifat

Solo research launched to test whether deliberate content architecture can earn citations in ChatGPT, Perplexity, and Google AI Overviews — built entity frameworks and LLM-optimized content to find out.

Engaged by a US-based legal services firm to rebuild their content foundation using semantic SEO principles. Structured every page around real client search intent, entity relationships, and E-E-A-T signals — driving growth on Google and citations in AI platforms. Delivered 5.7K clicks and 149.2K impressions on Google Search, plus 118K+ AI citations and an average of 6 cited pages across Microsoft Copilot and its partner network, all within 6 months.

Founder and SEO lead for Medyss, a women's medical scrubs e-commerce brand — built the complete SEO foundation from zero online presence and zero domain authority. Engineered WooCommerce schema, sitemaps, GBP, and category architecture from scratch, then applied GEO/AEO content strategy to earn direct citations inside ChatGPT for high-intent product searches. WooCommerce order-source tracking confirmed 12+ sales attributed directly to AI search referrals within 3 months.

Full local SEO engagement for a US-based healthcare provider targeting competitive service-area keywords. GBP optimization, citation building, locally targeted content, and structured review acquisition.

Comprehensive Google Business Profile audit assessing 40+ ranking factors. Identified NAP inconsistencies, duplicate listings, missing categories, and thin GMB content with prioritized remediation roadmap.

Sustained content production and SEO execution for a nonprofit educational foundation. Keyword research, long-form articles, E-E-A-T optimization, and formatted monthly progress reporting.

Scalable content production system for a high-volume APK niche site — master content template, JSON-LD Article schema, LSI coverage protocols, and a 3-month structured link building plan.